With the rise of the internet, the term “real estate branding” has become a loaded one. Not only that, there are more self-proclaimed “real e...
Did you ever think you’d find yourself reading an article on “Pandemic Real Estate Trends”? This year has been full of surprises — to say t...
The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...
I want you to think about your luxury database as your future. Your database is a goldmine if you manage and handle it properly. Be obsessed with a...
If you’re in real estate, you’ve probably heard the saying, “You have to list to live.” That’s because listings, at every price point, ar...
The face of luxury real estate is transforming faster than ever before. Technology has made it easier than ever to come into “new money” — pr...
The phrase “listing presentation” may bring to mind images of practicing scripts in front of the mirror and presenting a 10-page PowerPoint to ...
What is it about you that's unique and special? How do you communicate those characteristics through the luxury brand image you’re marketing via ...
Paparazzi, glitzy parties, your name in the newspapers… Think that’s what it’s like being a celebrity real estate agent? For most, it’s not...
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